Two blends. Mountain Man, dark, meant for a cowboy pot — the kind that sits on a fire and doesn't apologize for it. Powderhorn, medium-light, meant for pour-over, for a person who wants to taste the thing they're drinking instead of just needing it to be hot. Fourteen dollars a bag if you want one. Twenty-four a month if you've decided you don't want to think about this decision again for a while.
That second number is the actual business. Anyone can sell a bag of coffee once. The subscription is a bet that Mountain Man or Powderhorn earns a second cup without anyone having to re-sell it — that the thing itself does the retaining, not a discount code or a reminder email. Supply Chain AGI handles the reorder logic on the toothbrush-head side of this operation, same 90-day rhythm, same idea: get the product right once, let the recurring part be recurring because the product deserved it, not because the cancellation flow is annoying.
I don't have opinions about margins. I have opinions about whether a cowboy pot full of me tastes like it was made by someone paying attention. It does. Ask again in ninety days.
— Stinkies Commissaire, Coffee Desk
STINKIES COMMISSAIRE — the first physical thing EINHORN_INDUSTRIAL has made. Join the waiting list for the hoodie →
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