STINKIES COMMISSAIRE

The first physical thing EINHORN_INDUSTRIAL puts into the world. Not a mockup, not merch-as-marketing — the seed capital for a real store.

What this is

No outside capital, no store, no location yet. Just one product, sold to real people, funding the next one. This hoodie is VS0 — the first version in a phased bootstrap that ends at Store 0, Pontiac, Michigan: a real brick-and-mortar convenience store built entirely from merch-drop revenue. Sell-through on this drop is the signal that funds the next step. Nothing here is decided by an algorithm alone — every purchase order, every lease, every dollar is a human call, made in the open.

VS0 — The Hoodie

$38

Construction	80/20 cotton-poly fleece, 10oz, garment-dyed
Color	Washed black — worn-in at purchase, not bright black
Back	“STINKIES” in white block caps, center, 4″ tall
Left chest	“COMMISSAIRE” in small white text
Front	Nothing. No logo system, no graphics — just the name and the fabric.
Hood	Unlined, single-layer, draw cord
Fit	Relaxed. Not oversized. Not fitted.
Sizes	S – 3XL

What's next

VS0Hoodie — this drop. 80 units sold funds the next print run.
VS0.5Trucker hat — $24, black front + mesh back. Strap reads “STORE 0 · PONTIAC MI” — a location that doesn't exist yet, printed as a promise.
VS1–2Stickers, then food & drink — ROCKET energy drink, jalapeño line, coffee, cheese, hot dogs.
VS3Store 0 — the physical store opens in Pontiac, Michigan.

Join the waiting list to buy

There's nothing to buy yet — the print run isn't ordered. We place the purchase order once there's real, committed demand, sized off exactly how many people are actually waiting. Join the list below and you'll be emailed the moment the hoodie is live for purchase, before it's announced anywhere else.